Brand Identity
Modern fitness brand identity with logo, gym branding and social media visual system.
A modern fitness brand identity concept for AURA FIT, a premium gym and personal training brand designed around energy, discipline and performance. The visual system combines a dynamic AF monogram, dark charcoal surfaces, orange and lime accents, gym interior branding and social media campaign visuals to create a strong and contemporary fitness brand presence. The logo system uses flexible high-contrast color variations across digital, interior and merchandise applications, while keeping the AF monogram structure and orange-lime brand accents consistent.